Cloud computing or, simply, the cloud is not a destination – it’s a journey, with multiple advantages along the way. Of course, there are many cloud offerings, but all of them are based on offering companies a flexible way of reaching their unique goals with the aid of a cloud service. This means finding the balance between being fully prepared for the day and being prepared to switch capacity up or down as needed and, with the push of a button, enable innovation and future possibilities.Another task for the cloud is to remove limitations and to allow concentration on core business instead of spending time on administration, which does not add any value. It’s only when business activities are given the opportunity to utilise all available data - smoothly and cost-efficiently - that the cloud provides the experience it’s meant to.