We are living in the cognitive era where artificial intelligence and smart, self-instructing systems are now available and collaborating with humans. Cognitive systems which learn how to interpret patterns and put data into context, that can transform vast amounts of information into insights, which in turn makes it possible for us humans to make better decisions. We know that knowledge equals value, and we humans are surrounded by valuable data that is constantly growing and waiting to be refined. But when an overwhelming amount of data becomes too much for humans to handle, cognitive technology, machine learning and artificial intelligence need to come into play as support. By collaborating with the intelligence of machines, we’re able to find new insights and make better decisions.